INNOVATIVE Melbourne beverage company MADE has signed a $2 million export deal to satisfy the thirst of Malaysians for fresh Aussie milk.
Due to high air freight costs, the export of anything other than long life milk has until now been too expensive.
But MADE co-founder Luke Marget said the investment of $20 million in specialised processing technology at its Scoresby plant has extended the shelf life of fresh milk by up to 100 days, which means it can be sent by sea.
From June, MADE will ship 200,000 litres of milk each month to Malaysia. It will be sourced from dairy farms in Gippsland.
Packaged in PET bottles, the fresh milk is eagerly sought by Asia’s rising middle class, with an appetite for clean and green products and more protein.
Coinciding with the company’s 10th year of operation, MADE will be the first Australian company to transport fresh PET-bottled milk by ocean to Asia, unlocking a lucrative market opportunity for local dairy farmers,” Mr Marget said.
Other Australian companies exporting fresh milk to Asia rely on refrigerated air freight to transport the milk quickly, however the cost prohibitive nature of air freight coupled with the short shelf life of milk has made the prize of exporting fresh milk hard to seize.”
MADE has been wooing potential export partners and earlier this year hosted international retailers and distributors from Malaysia, China, Hong Kong, Singapore, Taiwan, Indonesia, Philippines and the Middle East.
Launched in 2005 by three schoolmates, MADE’s suite of products includes NutrientWater, coconut water brand Cocobella, Rokeby Farms high-protein drinks and Impressed cold-pressed juices.
It generates more than $120 million in retail sales annually and has experienced 50 per cent year-on-year sales growth during the past three years.
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